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DEAN JAMES |
mrdjames@btopenworld.com 078 999
687 32 |
HOW CAN YOU BE SURE IT WILL BE JUST LIKE
THE PICTURES & DESCRIPTION?
Because eBay has
national coverage our ‘average’ customer lives more than 250 miles away and we
are often contacted by people who have been previously disappointed by a
vehicle that simply did not live up to its vendor’s description and are now
reluctant to believe ours; especially when our vehicles are all so exceptional.
It is unfortunate
that some car adverts even at the very hi end of the market can sometimes be
‘economical’ with negative details in relation to aspects of condition or
history and that against this backdrop it is very hard for us to convince
people that our pictures are real and descriptions factual. From our
perspective this is a very frustrating situation because there is nothing that
we can ‘say’ that could totally allay these fears, however, when assessing the
verity of our listings please consider the following;
·
The breadth and detail of what we show
Ø
Our
listings typically contain around 120 high resolution, well lit pictures and
3,500 words of description that cover every aspect of the vehicle (if there are
any omissions please let us know as we are constantly trying to improve this
aspect of what we do).
Ø
Within
each advert we do not just list the details of mechanical and electrical
components but go on to explicitly state whether they work or not.
Ø
We
publish all the relevant details of ownership and service documentation
including HPI clearance certificates.
Ø
We
also tabulate servicing and MOT details in date order with cross reference to
recorded mileages so that it would quickly be apparent if anything was missing
or in some way not as it should be.
Ø
Lastly
if there are any faults with a particular vehicle they are listed in a stand
alone ‘Points Of Note’ section with supporting close up pictures and/or
detailed description where applicable.
·
We would have nothing to gain – Because our listings make explicit
claims regarding condition etc… they leave no room for ambiguity or
interpretation. Therefore if any vehicle did not accurately reflect the
pictures or description its buyer would quite understandably feel deceived and
would simply not complete the transaction which would leave us with, no sale,
an angry individual, bad feedback, and given that we offer a full reimbursement
of travel costs should anybody feel that an item has been falsely described, a
bill for their travel and expenses. In short it would not form the basis of a
sustainable business.
·
False description is illegal – As a professional company we are bound
by (and take very seriously) the Trade Descriptions Act which amongst other
things stipulates that all goods offered for sale must be ‘correctly
described’. The implications of this act are that if we publish any pictures or
details of description appertaining to an actual item being sold (which is what
we do) then they must be an accurate representation of that item, otherwise we
are breaking the law; thus laying our selves open to fines that are far greater
than any gain we could have achieved from the sale of any one vehicle.
·
Repeat Business – over 70% of our sales come from repeat
business and direct customer recommendation without which we would not be able to stay in business; therefore if we
did not provide people with a service they were happy with this would very
quickly decline and our business would simply fail.
·
eBay Feedback – We
have 100% customer feedback which gives our new customers reassurance and we
want to keep it that way.
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